Five features/changes for improving Uber as a PM

1. For booking a new ride, users need to clear dues for the previous ride. For a frequent rider, or a rider who wants to book a ride quickly, this gives a bad experience.

Feature- Credit service should be started where users have the option to make a one-time payment to the company at the end of the billing cycles so that users don’t need to make payment after each ride, credit limit can be decided based on user’s transaction history.

2. Users who commute through Uber regularly need to go through the same tasks involved in booking the ride- Open app, select car type, select boarding and drop points and wait for confirmation and cab arrival.

Feature- As a user, I would like to have the option to create a REPEAT booking (option to create multiple similar bookings in one shot) for e.g. going to the office 5 days a week at the same time can be booked via this feature. This will result in the user getting the cab at expected time without going through the effort of booking rides everyday.

3. Both OTP and passwords are asked for login after App installation.

Change- For ease of on-boarding, there should not be 2 factor login authorisation of password as well as OTP as Uber is not into high risk domain like Email service or Fin-tech, only OTP is enough

4. Few times, User tend to mistake of choosing the same location for pickup and drop,

Feature- Confirmation message should be asked as whether really user wants to book the cab incase the pickup and drop location is within 200 m (or within 2 mins ride time), enhances user experience

5. During high demands it is difficult for users to make booking and they spend a lot of time requesting the cab and checking if their request is confirmed, making the user spend a considerable amount of time in the booking process.

Feature- Once the request is made by the user, Uber can automate the process of requesting the cab booking which tries to book a ride for stipulated time, after which a voice message informs the user whether the booking was confirmed or not. Implementing this feature will lead to less intervention from the user side and better experience as the user does not need to keep checking the phone screen. In the same way a voice message can inform the user if the cab is reaching within 2 minutes.